Blog

Top SEO Tips for 2025 — Whiteboard Friday Whiteboard Friday | Marketing Industry | Branding With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard Friday, she talks through her six top SEO tips for this year, which include […]

Keyword Cannibalization: What it is and How to Fix it Technical SEO The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You’ve worked hard to create SEO-friendly, user-focused content, but instead of higher rankings, multiple pages compete for the same keyword. Your

Create High-Impact Content Using Backward Design — Whiteboard Friday Whiteboard Friday | Content Marketing The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a

How To Manage Old Content on a News Website Advanced SEO The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. News websites are notorious for housing a vast amount of content, and managing requires a delicate balancing act. While every article adds

Ziff Davis’s Study Reveals That LLMs Favor High DA Websites AI and SEO | Marketing Industry For years, SEOs have relied on Domain Authority (DA) as a benchmark for assessing a website’s authority. While Moz has consistently stated that DA is not a Google ranking factor, the metric has remained a key point of discussion in the

How to Decide Between One Domain or Many for SEO — Whiteboard Friday Whiteboard Friday | Technical SEO | International SEO The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you

12 Client Onboarding Tools To Scale Your SEO Agency Digital Marketing Agencies | SEO Tools | SEO Consulting The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Many SEO agency owners complain that onboarding is a time drain. Between chasing client details and managing manual tasks,

Your Fast Track to Mastering Keyword Gap Analysis Keyword Research | Moz Tools Keyword research can feel like going to a train station with no ticket. It’s easy to find a bunch of trains, but which ones stop at your destination or are even going in the right direction at a ticket price you’re willing to pay?

How to Strengthen Your Brand’s Authority — Whiteboard Friday Branding | Marketing Industry | Content Marketing Discover proven strategies for strengthening your brand’s authority in 9 easy steps. From product excellence (featuring Tony’s Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer

How to Find Profitable Keywords For Your Niche Advanced SEO | Keyword Research If your SEO isn’t making money, it’s broken. Traffic, impressions, and dwell time might look good on paper, but they mean nothing without results that grow your bottom line. Too often, marketers waste time chasing vanity metrics instead of targeting keywords that drive revenue.