Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content. In this episode of Whiteboard Friay, Caitlin walks us through how AI can help get you over that creative block and get started.
So, why might you want to think about repurposing now? So, if you’re in the SEO world, like me, you might see that this traffic graph is not something you haven’t seen before. So it could be a gradual decline of traffic over time. Or it could be an instant, overnight drop, and that means your traffic and your revenue is gone, and that’s pretty sary.
So this is what happens when you rely on a single platform or a particular search engine, and I won’t name names, for your traffic. Companies more so than ever are looking to diversify their content to not just be search engine only, but to build their presence on other channels. With this especially happening recently, it’s been more focused on more than ever before just so you can safeguard your traffic and you can actually maximize your content and bring in new audiences that were possibly not accessible. So there’s loads of potential here.
Adding AI to the repurposing process
So the reason I’m bringing AI into this process is not to completely offset it to AI. I’m not here to do that. So what we’re going to do is if you feel like you’re not a creative person, like me, the creativity, there’s an error contact into my brain, it’s really tedious.
So instead of just not doing this process together, I have found so much value from using AI as a partner and making the process way less overwhelming than it could be because I can brainstorm with it, I can just offset some of the tedious parts of it and some of the creative areas. It actually makes me more creative in turn because I can identify what looks good and what doesn’t look good and plan accordingly. So, it just makes the task a lot better, in my experience.
So we’re going to move on to the actionable part now, which is the step-by-step framework.
